Throughout leadership roles spanning community banks, regional banks, and global financial institutions, including Citi, Jonathan built analytics organizations that transformed data into measurable business value. Most recently, he led Business Intelligence and Data Analytics for an $80 billion regional bank, aligning more than 2,000 colleagues around a shared analytics strategy while helping generate more than $30 million in annual business value.
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Along the way, Jonathan realized something bigger.
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Business Intelligence and Artificial Intelligence have evolved dramatically, but the experience of using analytics has not.
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In 2024, he founded PieCart, originally envisioning a marketplace for analytics. That vision quickly expanded into something much larger: PieAX, a company building the world's first Analytics Experience Platform.
 
PieAX introduces a new way to think about analytics—not as dashboards or reports, but as experiences. The platform helps organizations measure adoption, personalize engagement, and maximize the value of every Business Intelligence and Artificial Intelligence investment through innovations including the Analytics Experience Score®, Adoption $Impact™, the Analytics Experience Hub, and AI-powered personalization.
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Jonathan believes a simple idea has been missing from the analytics industry:
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Unused Analytics doesn't create value. Adoption does.
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He also believes something even more important.
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Technology doesn't create value. People Do.
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Those two ideas now serve as the foundation of PieAX's mission to define the Analytics Experience for the next generation of Business Intelligence and Artificial Intelligence.
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Jonathan is also a two-time global Qlik Luminary and the creator of Humanizing Business Intelligence®, a philosophy that has guided his work throughout his career. Through PieCart Advisors, he continues to help organizations build modern data and analytics capabilities that prepare them for the Analytics Experience Platform of the future.